This month, I’ll also use the app to run some special previews of new stock. Right now, members are reading about stock issues in the industry and we want our customers to know that their XPOS Caddie app is a great way to be the first to reserve a new product and make sure they don’t miss out. It puts us in our customers’ minds and we’d rather they bought from us. We’ve had the app for a year and it works. If they can see our stock in the Reserve & Collect area of our XPOS Caddie app, they can compare our prices and ask us to price match. If they’re researching something, they’ll go online and look around when they’re at home. We know our customers are very knowledgeable and will look elsewhere for golf products. When I was looking for an EPOS system, my research showed me that XPOS was the best. I did a degree in Business Management at Uni and understood the value of getting behind the numbers. I’ve been an XPOS customer since the start. If I know they’re going away, it makes sense to sell them what they need.
Autumn 8 tgi professional#
They make those getaways easy for members, who then engage with the professional team about the trip. We might also use it as an opportunity to clear some of the high value stock with a raffle or sweep stake.Ī few years ago, we sent some of our members to the Ryder Cup with TGI Golf Travel. We’ll run a sweep stake and organise a competition with a Ryder Cup format.
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RYDER CUPĮvents, like the Ryder Cup, are more about member engagement than specific products. Whether they’re in debt or credit, we’ll work out what a member needs to be comfortable and happy. We often look at the Customer section in XPOS and sort by Account Balance and if anyone is up to £200 or so, we try to encourage them to spend it before the end of the year. We make it easy for members to buy from us, so if they have £30-40 on their account, I know they’ll spend it with us. We price match and offer a service that other stores can’t. I take all of this on board when I do my planning. It’s like a “word on the street” area where we write down things we hear. We make it our business to engage with our members to find out if they’re happy, if they might be thinking about new equipment or if they’re talking about what their friends are buying. We have 600 members, most of whom are very active and we see them several times a week. We talk to TGI Partner Mark Boscott, PGA Head Professional and Tidmouth Garrison Golf Club STOCK SOLUTIONSĪt this time of year, I’m forward planning and looking more towards 2022.
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2021 Autumn Winter stock will be sitting on shelves and most of your orders for Spring Summer 2022 have been finalised so, what’s left to do? Is it time to sit back and hibernate? Give yourself a pat on the back after a busy season and relax? It can be a month where retailers feel stuck between a rock and a hard place with the weather often dictating its success. Traditionally, the month of September sits in 6 th position for retail sales in the UK.